Is machine learning a game changer in marketing? Perspectives and limitations (Panel 3)

“Machine Learning and Big Data: Business Challenges”

Panel 3. Is machine learning a game changer in marketing? What are the perspectives and limitations?

Moderator – Norbert Wirth (GfK, Global Head of Data and Science)
Participants:
– Andreas Braun (Allianz, Head of Global Data and Analytics)
– Martin Szugat (Predictive Analytics World Germany, Program Chair)
– Raoul Kübler (Ozyegin University, Istanbul)