Find Your Apps’ Best Users with Google’s Machine Learning (Google I/O ’17)

Acquiring users who love your app enough to spend their time and money with you is critical to your success. The good news is there is a playbook for user acquisition that leads to consistent growth. In this session we will show you the data you need, the best mathematical models for calculating lifetime value and how machine learning is the missing link that converts LTV into actual high value users for your app.

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